Post by afifatabassum on Mar 10, 2024 7:06:45 GMT
We live in an era where people pay close attention to their health and the substances they take to treat themselves. Patients are increasingly wary of sector professionals, fearful that the latter act more out of convenience for the well-being of the people they are treating and for this reason they very often find themselves starting online searches . The risk of this activity is that patients find misleading and inaccurate information and take it at face value. Blocking this dynamic is almost impossible, what pharmaceutical and parapharmaceutical companies can do is make sure to inform the end patient through their own channels and establish a relationship of trust with them.
It may seem simple to say, let's see how. The power of digital Brazil Phone Number marketing has finally arrived in the hands of companies in the health sector who are increasingly working to follow the behavior of prescribers and patients also through new technologies. Mobile searches are increasingly frequent, access to information is increasingly free... how should pharmaceutical and parapharmaceutical companies behave? The secret is to put patients at the center. Download-infographic-where-your-customers-are-informed What do patients need? Those who work in the health field know that their environment is changing mainly due to changes in patients' purchasing habits . People consult approximately 12 information sources before making decisions about treatments, products and services relating to their health. People want to compare diagnoses, learn about all the possible treatments and make an informed decision.
This is why, nowadays, managing a successful healthcare company means meeting patients' needs at all times, on every channel and providing them with all the information they need. Patients' information needs must be met instantly 1 in 20 searches initiated on Google concerns the health sector. These searches mainly concern keywords not linked to specific brands and are mainly used by people looking for immediate information capable of dispelling their doubts and worries regarding their health. If a company does not appear among the search results it is missing a unique opportunity to satisfy the needs of its target and to communicate with them. If this is your case, here are some useful tips.
It may seem simple to say, let's see how. The power of digital Brazil Phone Number marketing has finally arrived in the hands of companies in the health sector who are increasingly working to follow the behavior of prescribers and patients also through new technologies. Mobile searches are increasingly frequent, access to information is increasingly free... how should pharmaceutical and parapharmaceutical companies behave? The secret is to put patients at the center. Download-infographic-where-your-customers-are-informed What do patients need? Those who work in the health field know that their environment is changing mainly due to changes in patients' purchasing habits . People consult approximately 12 information sources before making decisions about treatments, products and services relating to their health. People want to compare diagnoses, learn about all the possible treatments and make an informed decision.
This is why, nowadays, managing a successful healthcare company means meeting patients' needs at all times, on every channel and providing them with all the information they need. Patients' information needs must be met instantly 1 in 20 searches initiated on Google concerns the health sector. These searches mainly concern keywords not linked to specific brands and are mainly used by people looking for immediate information capable of dispelling their doubts and worries regarding their health. If a company does not appear among the search results it is missing a unique opportunity to satisfy the needs of its target and to communicate with them. If this is your case, here are some useful tips.